Today, as I sat with a cup of coffee, reflecting on where to begin with the next collection for Spring 2026, I found myself smiling at how the best designs often come to life—unexpectedly, almost magically. Every piece in the collection has a story, and the Roxanne shirt is no exception.
It was the day before a shoot, and something was missing. You know that feeling—the one. There’s always that piece, the one you haven’t sewn yet, the one that lives quietly at the back of your mind, waiting to be born.
That evening, I had a call with my dear friend Roxanne Parker, an Irish sustainable stylist who was helping style the shoot. As we chatted, it hit me. That shirt! I suddenly saw it clearly. I knew exactly what the collection was missing.
So, the morning of the shoot, I quickly brought the vision to life. I finished sewing the shirt and off I went.
By the end of the day, we were all exhausted but elated, flipping through the shoot images. Roxanne's energy, her effortless style, and her love for the shirt made it abundantly clear—there was only one name it could have: The Roxanne.
A Classic Is Born
Now, three years on, the Roxanne Shirt is still one of our most beloved pieces. With its flattering cut, soft linen drape, and timeless feel, it’s become a wardrobe staple for many of our customers.
No matter what colour we create it in, it always looks beautiful. Maybe it’s the timelessness of the design—or maybe, just maybe, it's Roxanne herself, still sprinkling a little dazzle dust on every one.